E-Commerce Rules 2027: New Norms From January 1

E-Commerce Rules 2027: New Government Norms to Start From January 1

The E-Commerce Rules 2027 will make e-commerce websites abide by more stringent rules starting January 1, 2027. These guidelines will require e-commerce companies to ensure that information related to prices, offers, product and service details, refund and return policies is made available to consumers. These new rules are a step taken by the government to ensure transparency in online shopping and increase accountability among e-commerce companies.

Complete Information Regarding Discounted Price and Reduction

Another significant development regarding the change involves discounts and price reduction. If an online marketplace declares a reduction in price, it will be required to show the discounted price as well as the old price. The old price will be decided on the basis of the lowest price at which the product or service has been offered within the last 30 days prior to the announcement of the discount. It is done in order to make the customers understand that the discount offered is real. They will also be required to disclose essential information about the products or services and the seller, such as returns and refund policy, warranty, delivery, payments, and "best before" or "use before" information.

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Stronger Requirements for Search Results

The revised rules also include provisions relating to the presentation of search results in e-commerce websites. There will be a restriction placed on companies using manipulative practices while presenting search results that may have the effect of misleading consumers or reducing the relevancy of the results to their search queries. It will make sure that consumers can get products through searches that are based on appropriate search terms.

Clear Identification of Sponsored Listings

Sponsored listings will also need to be clearly marked out. There should not be any problem for consumers to identify sponsored listing from other search listings. This provision will be useful to increase transparency in paid advertising by businesses.

Consumer Data Is Ineligible For Use Without Proper Consent

Another vital rule deals with the consumer data issue. The marketplace platforms will not be permitted to use consumers' data for certain purposes without receiving proper consent. It is hoped that this rule will enable consumers to have better control over their data while doing online purchases.

More Information Required for Imported Products

In case of imported products, there is need for providing more information regarding the importer and the origin of the product. This will help consumers in knowing the origin of the products and making better buying choices.

Copies of the Complaint Must Be Given by Companies

There is another aspect of the newly introduced regulations which strengthens the complaint system. The companies will be obliged to give a copy of the complaint made by an individual to the grievance officer of the company concerned. Furthermore, every e-commerce company will be required to act as a partner in the convergence process of the National Consumer Helpline (NCH). As per the information available, there were 17,71,622 cases registered with NCH in 2025, out of which 5,11,196 or around 29% are linked to e-commerce industry.