मुख्य बिंदु
- Kriti Sanon Raksha Bandhan Ad Controversy: Kangana Calls It Creepy पर विस्तृत जानकारी और ताज़ा अपडेट।
- सरकारी अधिकारियों और ज़मीनी संवाददाताओं के मुख्य बयान।
- ऐतिहासिक संदर्भ और बाज़ार/सामाजिक प्रभाव का विश्लेषण।
- नीचे पूरा विस्तृत विवरण पढ़ें।
Kriti Sanon Raksha Bandhan Ad Controversy: Kangana Reacts
Kriti Sanon Raksha Bandhan Ad has created a stir on social media after the actress appeared in an advertisement for a jewellery brand during the time of a festive season. The advertisement campaign, launched around Raksha Bandhan, has been criticized by some social media users for Kriti's outfit and the manner in which the festival was depicted in the ad. In the advertisement, Kriti Sanon is seen wearing an off-white bralette style blouse with a cape and a draped skirt. Even though the outfit was showcased as being modern festive attire, there have been questions raised as to whether it is appropriate for a traditional festival like Raksha Bandhan. The controversy caught the media's attention further when actress and BJP Member of Parliament Kangana Ranaut expressed her thoughts on the advertisement through an Instagram Story. It should be noted that though she did not mention the name of Kriti Sanon in the post, her comments were clearly connected with the current controversy surrounding the jewellery brand's Raksha Bandhan campaign. Kriti Sanon was featured in the commercial wearing a bralette blouse in off-white color with a cape and a drape. Despite that the look was introduced as a new festive style, there were those who found it inappropriate for a traditional festival like Raksha Bandhan. The scandal became even more prominent when actor Kangana Ranaut of the BJP expressed her opinion about the advertisement in her Instagram Story. Kangana did not specify the name of Kriti Sanon, however, the context of the message clearly showed her opinion about the jewelry company's Raksha Bandhan advertisement.
“Intentionally Creepy” Ad Advertisement, Says Kangana Ranaut
Kangana Ranaut raised concerns over the styling of the advertisement, citing the fact that women currently have many choices for their dresses. She further explained that women in this era have multiple styles available, such as western dresses or Indian traditional dresses. However, her questions were raised as to why the woman in the advertisement was shown tying Rakhi in a “bikini/undergarment like dress.” Kangana Ranaut also termed the advertisement “intentionally creepy,” which is an addition to the social media debate about the advertisement campaign. This raised many questions among the people as the advertisement is either a symbol of modern fashion or is beyond the limit for an Indian traditional festival.
Discussion on Kriti Sanon’s Costume on Social Media
Even before Kangana Ranaut commented on the ad, it had become a topic of discussion among many social media users, who complained about the way in which Raksha Bandhan was portrayed by the company in the advertisement. While some of the users felt that Kriti’s costume was too revealing for the occasion, others were found defending her, saying that fashion and festival celebrations can change with time. This issue has brought into light the wider question of how Indian festivals are depicted in advertisements. There have been several occasions when jewelry and fashion companies used contemporary styling for their campaigns during festivals in order to connect with their younger customers.
Dog Tying the Rakhi Scene Also Gets Criticized
The scandal does not just revolve around the attire. Another aspect of the ad that came under fire was the dog scene. According to the ad campaign, Kriti is seen tying the traditional Rakhi on a dog, after he has barked at her. Although the scene seems to be crafted to make people laugh, some have criticized the creativity behind using such a scene in a Raksha Bandhan ad. The combination of the style, festivity, and dog-tied Rakhi scene thus has brought about much discussion among people.
Kriti Sanon Stays Mum About Ad Criticism
As of now, Kriti Sanon has not made any statement on this ongoing ad controversy or on Kangana's comments. In the middle of all the hullabaloo, Kriti shared some photos which featured her sister Nupur Sanon and her alleged boyfriend Kabir Bahia. “Some memories captured... MANNNYYYYYY more LIVED!” was the caption for that particular post. Despite being an ongoing topic, the controversy over the advertisement has been generating quite a buzz on social media. While one side of the audience thinks that it is a contemporary representation of Raksha Bandhan, others believe that the festivals should be presented with some cultural sensitivity. For now, the jewelry brand and Kriti Sanon have not responded in detail regarding this matter.
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